The internet has opened up a whole world of possibility where business is concerned, and eCommerce is the key to any successful business enterprise. The rise of online business has created many new and exciting industries, not least of which is eLearning. With a laptop, tablet, or phone, and a WiFi connection, it’s now possible to learn pretty much any skill you require wherever you are, whenever you want.
In recent years, e-learning courses have grown in popularity at unprecedented levels. This has been greatly aided by the rapid development of technology and the mechanisms for the delivery of such courses. In both professional and social circles, a swift shift from print to electronic media is occurring, while educational courses are quickly ceasing to be a classroom-based affair and are relying more and more on the internet. With a laptop, a mobile, and Wi-Fi, you can run your own e-learning course, and take courses yourself, in just about any subject and pretty much any language. The rise of e-learning has naturally led to a boom in e-learning localisation services, but it is the global appeal of e-learning that is making localisation not only possible but highly relevant.
The world’s workforce is increasingly mobile and interconnected, and all these developments have led to e-learning becoming a very popular reality. There has been a similar increase in the extent to which businesses and individuals are prioritising development and training, largely due to the fact it is now much more readily available. This rapidly growing trend has seen a huge rise in the number of self-employed individuals, and a steep increase in the number of employees working from mobile devices, which enable far more effective management and communication.
The benefits of e-learning localisation
There are a great many benefits to the localisation of e-learning content, and the statistics are fairly compelling. A boost in productivity of 50% is demonstrable in workers taking advantage of e-learning, while businesses save between 50% and 70% in costs when utilising e-learning, where training and instructors are concerned. All of this is a result of e-learning localisation. In addition to the obvious managerial benefits, employees are beginning to take a far more active role, shifting control away from managers and personally identifying the areas in which they feel they should receive further training. E-learning providers find themselves in a very positive position, as a result, and can take full advantage of the situation by enabling worldwide, self-directed learning.
E-learning is increasingly the platform of choice for individuals in socially, politically, and geographically difficult places to learn by other means. The growth of mobile penetration throughout emerging economies has been rising, and will continue to skyrocket as technology further advances. With learning and education now central to political agendas for emerging economies, there is a huge market for e-learning courses and tools; verbal, audio or written.
Increase access to e-learning courses with localisation services
When we consider that English isn’t the native language of over 71% of internet users, it becomes even clearer why e-learning localisation services are a hugely beneficial solution. The challenge, where e-learning courses are concerned, is with providing localisation for these educational resources, to ensure they suit the global environment.
E-learning localisation services are the perfect solution to this problem, seamlessly providing fast, effective, affordable ways to localise e-learning material and make it accessible for all, regardless of language, and irrespective of most sight and hearing difficulties. With both full sound and subtitles in a wide range of languages available for material, there are few resources that cannot benefit from a localised e-learning solution.
The global potential for eLearning and the scalability of an eLearning course is massive. Once you have your successful eLearning course, offering it in various countries around the world is just a few clicks of your mouse away. But in order to be truly successful on a global scale, your course must have genuinely international potential. It must be localised. The most important element in localising an eLearning course is language. If you don’t bring your course in line with local languages in the countries in which your course is offered, you will severely undermine its local appeal and the perception of your brand.
Here’s the bottom line: the key to international sales is localisation. The key to localisation is the translation of your eLearning course into the various language spoken by your potential customers.